Fishing apparel that your cool grandkid would wear
Project completed in Q4 - 2023 under Lucky 7 Creative
Services provided
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Two custom icons and wordmark designed from scratch.
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Included color palette curation, pattern design, custom asset design, and full branding style guide.
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Created five completely custom digital illustrations that are ready for print.
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Ensuring the custom illustrations fit within standard printing color limitations and coaching the client on the different routes of printing apparel.
The Process:
This client has a passion for fishing and loves to show off that passion through apparel. However, whenever you go into your local fisherman shop and look at the t-shirt selection…they tend to cater towards a certain demographic. The client’s goal was to create fisherman apparel that anyone would wear, not just fish enthusiasts.
Working with the client’s vision, I created a logo with 2 custom icons complete with a seaside-inspired color palette and rustic typeface. Once the brand had been established, I created 5 full-scale, custom digital illustrations to be used on various types of apparel.
The client was thrilled with the results and even I want to rock one of these fishing shirts!
